RECCO AND BRALOBA TO INTEGRATE SEARCHABLE TECHNOLOGY INTO NEW SAMSUNG SMARTWATCH STRAPS

PRESS RELEASE

RECCO AND BRALOBA TO INTEGRATE SEARCHABLE TECHNOLOGY INTO NEW SAMSUNG SMARTWATCH STRAPS

November 29, 2018
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The new Samsung Galaxy Watch will feature RECCO rescue technology in watch straps developed through a new partnership with swiss manufacturer Braloba.

After six months of development and successful testing, RECCO is proud to announce a collaboration with Braloba (based in Lengnau, Switzerland). The Samsung Galaxy Watch has been released by Samsung in New York City and is the first smartwatch to feature an integrated RECCO rescue reflector in its strap.


Anyone equipped with the Strap Studio watch band with RECCO technology will be searchable by rescue teams in large areas via air using the RECCO SAR Helicopter Detector or on the ground with the RECCO Handheld Detector, used for avalanche rescue.


“To work together with Braloba as a partner to extend our business into the watchmaking industry was a big step for us. Watches are a perfect product into which we can integrate our technology since they are very unlikely to be removed from the force of an avalanche or accident. Watches are one of the most versatile pieces of outdoor equipment and are used in a wide range of sports from skiing to hiking. By working with Braloba, we can ensure that we maintain our quality standards at the highest level while providing more people the opportunity to be searchable to rescuers worldwide.”Fredrik Steinwall, CEO at RECCO AB



“For over forty years our family company has been known for our excellence in producing the highest quality watch straps and wearables. Our key to success is the permanent research for innovation and technology and finding ways to manufacture each product in the most sustainable and innovative way. At Braloba we are not looking for customers and suppliers, we are looking for partners such as Recco who understand the need to create the best possible product for a high demanding market. We are happy to have found with Recco a great partner to develop this first ever made search & rescue watch strap to support rescue teams in over 400 locations worldwide and increase with our strap the chances of being found in case of an avalanche or outdoor accident.”Thomas Schori, Senior VP at Braloba Group


RECCO is proud to announce this exciting partnership with Braloba–the first of its kind between the two companies. The Samsung Galaxy Watch will be available in 42mm and 46mm sizes in both black and rose gold. The RECCO Search & Rescue watch strap is available to order here:https://www.samsung.com/us/mobile/mobile-accessories/smartwatches/recco--rescue-reflector-band-for-galaxy-watch-46mm---gear-s3--black-gp-r805breefaa/

Press Contact

Julia Granhed, Assistant Marketing Manager
Tel: +46 (0)70 735 43 07 julia.granhed@recco.com

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 28 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com

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