Press release
January 20, 2022
RECCO is excited to announce this new brand partnership that will help expand the RECCO network across the globe with the goal of keeping people searchable in the outdoors. Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach.
The RECCO reflector in the jacket makes the wearer searchable by professional rescue teams in case of an accident in the outdoors.
“We are honored to have industry leaders in the fashion segment on board for the expansion of the RECCO network worldwide,” says Fredrik Steinwall, CEO at RECCO. ”To have RECCO equipped products in more outdoor products means more people will be searchable year round, increasing the possibility of saving lives in the outdoors.”
The RECCO system is used in 32 countries by more than 900 ski resorts and rescue organizations. The jackets are available in stores now.
RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com
