Press release
May 29, 2019
Two new and exciting footwear products will offer consumers an increased level of searchability in the outdoors with the first Italian shoe brand to feature RECCO reflectors.
Stockholm, Sweden – May 29, 2019 – In the first partnership of its kind between RECCO and Asolo, RECCO technology will be integrated into two Asolo hiking shoe models: The ARCTIC models (ARCTIC GV Man and ARCTIC GV Woman) and the MANASLU 8.000 GV model.
“When we imagine a new model, the first thing that comes to mind is our customer’s safety. ARCTIC models were born to walk on snow and ice, so we decided to integrate RECCO reflectors and offer a big plus to our consumers,” says Luca Visentin, R&D Department – Engineering and Tooling, at Asolo. He continues: “For next SS 2020 season, we are introducing MANASLU 8.000 GV, our new boot for Alpine expedition; on that model we are using different new technologies, and RECCO reflectors is one of these.”
“We are very enthusiastic to team up with such an innovative brand as Asolo has proven to be for a long time. As we move into year round search and rescue with the RECCO SAR Helicopter Detector, we are excited to have Asolo on board as one of the first brands integrating RECCO reflectors into hiking shoes,” says Fredrik Steinwall, CEO at RECCO.
Asolo, founded in 1975, is a premier Italian shoemaker offering a wide range of specialized footwear for outdoor adventurers.
RECCO is excited to announce this new brand partnership that will help expand the RECCO network across the globe with the goal of keeping people searchable in the outdoors.
The ARCTIC models (FW 2019-20 collection) will be available in stores from September 2019 and the MANASLU 8.000 GV model (SS 2020 collection for ALPINE Expedition) will be available in stores from April 2020.
Copyright for images: Asolo (unless anything else stated)
Julia Granhed, Assistant Marketing Manager
Tel: +46 (0)70 735 43 07 julia.granhed@recco.com
RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 28 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com
