Press release
May 12, 2026
RECCO, a global leader in rescue technology, is gaining traction in the trail-running segment as more brands, events and rescue organizations align around a shared goal: improving safety in the outdoors without compromising performance.
An expanding roster of global brands, including HOKA, CamelBak and Arc’teryx are integrating RECCO reflectors into trail running gear since previous seasons, helping to make athletes more searchable in remote environments. This year Mammut, SCOTT, USWE and NAKED are all introducing new RECCO-equipped trail running products available in stores now, while Swedemount and Engelsons will release a running vest later this year, designed with built-in reflectors. Together, these developments signal a broader shift toward embedding safety technology as a standard feature in performance gear.
Beyond product integration, partnerships with premier trail-running events such as the Merrell Skyrunner World Series and the adidas Infinite Trails are helping RECCO elevate awareness around mountain safety while supporting athletes competing in some of the world’s most demanding terrain. These collaborations underscore a collective effort to normalize preparedness as part of the trail-running experience.
RECCO is also expanding its presence within the broader outdoor community through initiatives like European Outdoor Week in Riva del Garda, where it will serve as Safety Partner for its Activation Days (May 16–17). On-site, RECCO will engage directly with participants through educational sessions, live demonstrations, and guided trail-running experiences, highlighting how the technology enables faster and more efficient search and rescue operations.
The collaboration reflects a shared vision of promoting safe and responsible outdoor participation, while increasing awareness around the importance of being searchable in mountain environments.
At the same time, RECCO continues to invest in its global rescue infrastructure. The RECCO SAR Helicopter Detector system is expanding across Europe, North America, New Zealand and Nepal, enabling rescue teams to search larger areas quicker and more efficiently. This advancement not only helps reduce search times for missing persons but also minimizes risk exposure for rescue professionals during operations.
“The momentum we’re seeing in trail running reflects a meaningful shift in how the industry approaches safety, with a growing emphasis on making athletes more searchable and better prepared in the mountains through integrated technologies and smarter product design,” said Fredrik Steinwall, CEO at RECCO. “By working closely with both brand partners and rescue organisations, we are helping ensure that more athletes are searchable in the environments where they train and compete. As our rescue network continues to expand across Europe, North America, New Zealand and Nepal it’s an exciting time for RECCO and the global trail running community.”
