RECCO Hires New Area Sales Manager


October 27, 2021

RECCO AB has hired Alexandra Löfvander as new Area Sales Manager. The recruitment is an important step in the growth and expansion of RECCO’s global rescue ecosystem and the ongoing development of year-round outdoor search and rescue solutions. Alexandra joins RECCO from Öhlins Racing and will join RECCO’s Stockholm team in October 2021.

The RECCO rescue system is used by more than 900 rescue organizations, mountain rescue teams, ski resorts and helicopter bases around the world to locate victims in avalanches. Since 2015, RECCO also started the expansion of the system to become an all-year search and rescue system for the outdoors. RECCO AB was founded by Magnus Granhed in 1983 and is headquartered in Lidingö outside of Stockholm, Sweden.

“Alexandra understands the outdoor community and has extensive experience in sales and account management within the industry and will add a new approach to our offering with her background. She possesses the experience and personal qualities we have been looking for to strengthen our sales team and offering to our customers. Especially as we move towards RECCO as an all-year search and rescue system” says Fredrik Steinwall, CEO at RECCO.

Alexandra Löfvander most recently comes from Öhlins Racing where she served as Global Key Account Manager for business unit Mountainbike. With a background and personal interest in biking, it adds another value to her role within the outdoor industry and community.

More Information

Press Contact

Julia Granhed, Communications Manager

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at

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